Herts-based All Dressed Up, a not-for-profit project that gifts donated prom dresses to school students that might struggle to afford one, will bring one of its pop-up shops to The Howard Centre in Welwyn Garden City this March.


The costs of school proms has spiralled, meaning that some teenage girls miss out on attending their prom at the end of Year 11. All Dressed Up takes donations of new and pre-loved prom dresses to pass on free of charge to school students that need them.


Shaun Wall, Manager of The Howard Centre in Welwyn Garden City, says:


“The Howard Centre is delighted to be hosting one of All Dressed Up’s pop-up prom dress shops. We’re proud to be partnering with this heart-warming initiative to help teenage girls in Hertfordshire get to their school prom.”


Lara Davis Founder of All Dressed Up says: “To ensure dresses reach those in most financial need, our pop up shops are invite-only. We’ve asked all Herts schools to identify young people that will most benefit from the opportunity to choose a prom dress free of charge. Our pop-up shops provide a huge selection of beautiful dresses to choose from and we have experts on hand to give advice on their ‘prom look’ too.”


If you can donate a dress (all sizes needed in clean, ready to wear condition) you can drop or post to The Management Suite, The Howard Centre, Howardsgate, WGC, AH8 6HA (Mon-Fri 9.00-5.30)